318Africa – Your travel, our passion.

318Africa – Your travel, our passion.

Posted by on Jul 17, 2015 in Branding, Design, News, Travel & Incentives | No Comments

Today we launch this exciting new venture that allows us to share our passion for African travel with our friends, family and anyone that is keen to discover what Africa has to offer. We have some very special safaris and lodges to show you on our website: www.318africa.com.au We hope you will share this business […]

Branding; Impressive Isn’t It?

Branding; Impressive Isn’t It?

Posted by on Apr 22, 2015 in Branding, Design | No Comments

In the selling process, grabbing a potential customer’s attention in the first 10 seconds is Rule No; 1. So how you present the right initial image of your Company to your customers or potential ones is vital to how they will perceive you? From a marketing perspective, the brand or logo is the most important […]

New Premises, New Product Display.

New Premises, New Product Display.

Posted by on Apr 22, 2015 in Design, Trade Stands and Displays | No Comments

Relocating to new premises, MSA (Aust.) Pty. Limited asked 318 Advertising to design, quote, develop, build and install a display representing their core product range in the entrance foyer at the Norwest, Baulkham Hills address. The MSA Marketing team had their own special needs to showcase the products they were responsible for and gave to […]

See it before its built!

See it before its built!

Posted by on Apr 22, 2015 in Design, Trade Stands and Displays | No Comments

A Trade Show display stand is an expensive exercise and one that if not done properly can be a waste of time. To see what it would look like before you make the decision to commit to build, is one of the services offered by 318 Advertising to assist you for your next trade show […]

ahhhh Mauritius!

ahhhh Mauritius!

Posted by on Sep 17, 2014 in Travel & Incentives, What we like | No Comments

Coming up with new destinations to recommend to company executives for their sales, staff or customer incentive trips is a lot of responsibility as if it is not right, the incentive may not have the result you were looking for. So having taken successful incentive trips to our near neighbours, Singapore, Bali, New Zealand, Fiji, […]

No strings attached

No strings attached

Posted by on Sep 12, 2014 in News, What we like | No Comments

I came across this unique novel product range to attract attention for a product in a shop window or at the point of sale. Working on the principal of electro magnetics where like poles repel (opposites attract) a small platform rotates showing a 360 degree view of the product on the stand. I thought it was perfect […]

I liked it so much … I bought the business!

I liked it so much … I bought the business!

Posted by on Sep 12, 2014 in News, What we like | No Comments

The evolution of 318 I first came across 318 Advertising back in 1993 when I was the marketing manager of Atkins Carlyle an automotive parts wholesaler based at Auburn Sydney. There I worked closely with John and Linda Murphy owners of 318 since around the early 1980’s, providing them with the relevant material which they […]

Portable plinths can save space and money

Portable plinths can save space and money

Posted by on Sep 11, 2014 in News, What we like | No Comments

I recently had to arrange for some clients some plinths for trade shows. We were able to hire some but had to purchase a number which was a shame as at the end of the show they were thrown out as there was nowhere for the client to store them. One of our suppliers has […]

“it’s the little things you do outside the norm, are the one’s that count”

“it’s the little things you do outside the norm, are the one’s that count”

Posted by on Sep 10, 2014 in News | No Comments

It was around 1978 when I was a Technical Sales Representative with Hella-Australia a major player in auto electrical lighting and accessories and I had a customer KP Auto Electrics in Frankston Vic who had purchased and installed a set of quartz halogen headlamp replacements for a customer’s Ford Falcon. The owner of KP had […]