New Premises, New Product Display.
Relocating to new premises, MSA (Aust.) Pty. Limited asked 318 Advertising to design, quote, develop, build and install a display representing their core product range in the entrance foyer at the Norwest, Baulkham Hills address.
The MSA Marketing team had their own special needs to showcase the products they were responsible for and gave to 318 a wish list to work with.
An initial design and budget cost was submitted and work commenced developing the formal design.
Teamwork, client input and customer satisfaction are more important than agency ego’s! So when MSA’s John Spokes and Cameron Dunbar suggested a radical concept, it is never too late to make changes and what a change it was.
Cameron had seen in a company book a “safety hat” wall display and as he is the Product Marketing Manager responsible for head safety protection products, he put forward the suggestion, with his manager John Spokes supporting this unique concept.
318 used 3D graphic software to show MSA what the display area and in particular the wall would look like, taking the guess work out of the equation.
Great suppliers with a “can-do” attitude made it all come together for the opening week.
Together with eleven LED light boxes, two mannequins on rotating turntables, four product display stands and some monogrammed floor mats, the display area is now a dynamic representation of MSA’s core products.