MSA Australia approached 318 Advertising to take their current print catalogue and create an app.
The brief was to set up an online catalogue app for use on Apple, Android and Blackberry platforms.
MSA have an everchanging product range due to an energetic research and development program. They wanted to create an app to support their sales team in keeping the information they showed to their clients up to date and relevant which was impossible to achieve with a print only catalogue that was updated annually.
By creating an electronic version we are able to push updates out as soon as we recieve them.
318 is responsible for ensuring the app is up to date with the latest information as well as ongoing testing and development to make sure the user experience is enjoyable and easy.